Creating a unique brand is one of the most important elements for your business to stand out online. Your brand identity reflects the person, company, service or product you are promoting. It’s the first impression you have with your viewers and the lasting impression you have with your followers.

To create a truly original online and offline impression, your business should have a complete brand identity, which includes several in-depth components. However, a key foundational aspect of any business brand is the visual identity, which we’re going to dive into with this post.